Evaluation Nuts and Bolts: How To Get Started

Come get a crash course in museum evaluation methods, and learn how evaluation can help your organization. In this virtual workshop, we will discuss how evaluation can help you:

• explore new ideas for programs or exhibits or marketing
• better understand your core audiences with an eye to expansion
• learn what visitors like/don’t like about your site, programs, exhibits
• get feedback about a new program or exhibit to satisfy a funder
• up your social media game to connect with visitors and reach new audiences

We will discuss several Connecticut-based evaluation case studies, and also talk about how to seek funding for evaluation. If time permits we can begin talking about projects you want to explore, so come with questions!

A recording of this workshop will be made available on our YouTube channel afterwards.

Workshop instructor: Karina Wizevich is the Assistant Program Director and Senior Lecturer in the Johns Hopkins University Museum Studies program. She has worked in the museum field for over 25 years, both in-house and as a consultant. Her current consulting clients are varied, including history, science, art, and performing arts institutions, such as the American Museum of Natural History (NY), Smithsonian Institution (Washington, D.C.), Vassar College Theater (NY), the Florence Griswold Museum (CT), and the Mystic Seaport (CT). She is a member of the CLHO Board of Directors and lives in West Hartford.